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Finlaysons Wine Roadshow 29

Adding to the Blend
Diversifying your export markets

Finlaysons are delighted to be ‘back on the road’ in 2021 to present Wine Roadshow 29


China has been a phenomenal market for the Australian wine sector. Sadly, it is not a market at all at the moment.

Perhaps China will come back into the fold and be very important to us again. But, even if it does, we cannot be too reliant upon it. A sustainable wine business needs to diversify its risk amongst a manageable number of key markets – enough to spread the risk of one collapsing, but not so many as to make it impractical to give them all due attention.

Each year, Finlaysons and their friends, Australian Grape & Wine and Wine Australia, visit ten leading  viticultural  regions  of  Australia  to  impart  their  legal  and  commercial  wine  industry knowledge to winemakers and grape growers. This year they will endeavour to give some deep insights into the opportunities in various markets for wine and provide some ‘tips and traps’ in getting your wine into those markets.

As well as an update on the China situation, there will be practical, “on the ground” advice about how to approach export to each of Australia’s key foreign markets and information as to where the opportunities lie.

Clearly this is extremely important information for wineries of all sizes, as well as grape growers. Attend Finlaysons Wine Roadshow 29 with a view to ‘adding to the blend‘ of markets you service.

All state association members, Wine Australia levy payers, AG&W members and members of WISA, WCA and YVWIA are entitled to a discount of $46 on the cost of each registration.


WRS29 Brochure



Hear from the following speakers

Tony has had extensive experience in the research, policy and agri-political space. After joining the Winemakers’ Federation of Australia (WFA) in 1999, he became a major driver of strategy for the sector. This included developing and implementing a comprehensive market access strategy and overseeing biosecurity, research and development and industry policy and strategy.

A strong international focus has resulted in Tony developing key networks with competitors and other industries to further the interests of the Australian wine sector.

He was appointed Chief Executive of WFA in November 2016. Following a successful merger of WFA and Australian Vignerons, in 2019 he was appointed the inaugural Chief Executive of Australian Grape and Wine Incorporated, the peak body representing the interests of Australia’s winemakers and grape growers.

Tony is the Chairman of The Alcohol Beverages Advertising Code Scheme. He is a member and former board member of the Australian Society of Viticulture and Oenology and is on the organising committee of the Australian Wine Industry Technical Conference. He is also a member of the Ministerial Advisory Council to Australia’s Trade Minister and is the grape and wine sector’s representative on Plant Health Australia.

Will leads Finlaysons’ Wine Group. His practice has, for about 30 years now, been focused virtually solely on the wine sector. He has extensive experience acting for large and small participants in the wine industry, in relation to mergers and acquisitions, business structures, joint ventures, capital raising, succession planning and their general commercial activities such as entering into supply, processing and distribution contracts and competition and consumer law.

Will has a Bachelor of Economics, Bachelor of Laws and Master of Laws (Companies and Securities) from the University of Adelaide and a Graduate Diploma of Finance and Investment of the Securities Institute of Australia (dux SA Division).

Much of his work over the last two decades has been in wine distribution, including export. He is on a number of boards and is Chair of Partners of Finlaysons.

will taylor wine lawyer

Stuart joined Wine Australia in November 2014 and as General Manager, Marketing he has responsibility for Wine Australia promotional activities domestically and internationally.

Stuart has more than 23 years’ experience in the wine sector in the UK and Australia, including 10 years’ experience managing buying, wine production, direct-to-consumer sales and marketing channels for the Cellarmasters Group and Woolworths Liquor Group.

Having previously held the role of General Counsel, Rachel is responsible for Wine Australia’s strategy development and execution, market insights, external engagement, internal communications, and legal function.

Rachel also has responsibility for Wine Australia’s market access and regulatory functions, including oversight of the Label Integrity Program, maintenance of the Register of Geographical Indications and Other Terms and administration of the export controls. She is also a delegate to the International Organisation of Vine and Wine (OIV) and the World Wine Trade Group, a Member of the Presidential Council of FIVS and the President of the Australasian Chapter of the International Wine Law Association.

Prior to joining Wine Australia, Rachel worked in Finlaysons’ Wine Group and, prior to that, as a winemaker, having completed eleven vintages in the Adelaide Hills, Clare Valley, Hunter Valley, Oregon and Tuscany. In 2013, while at Finlaysons, Rachel co-authored 2 key chapters of a text book ‘Global Wine Regulation’.

Rachel has a Bachelor of Science (Jurisprudence) majoring in genetics and biochemistry, a Masters in Oenology, a Bachelor of Laws (University of Adelaide), a Graduate Diploma of Legal Practice and a Diploma of European Wine Law (University of Reims Champagne-Ardenne).

Regional General Manager at Wine Australia for the UK and Europe since 2015, Laura previously spent 5 years leading the wine development team at Tesco. She has also held significant roles at SPAR, HWCG and Sainsburys.

Laura’s specialities include UK bottling and all aspects of supermarket retailing and marketing. She became a Master of Wine in 1997 and has been closely involved with wine education through the Institute of Masters of Wine examination board and being Chair of the board of trustees of the Wine and Spirit Education Trust.

Aaron joined Wine Australia in 2016 with responsibility for the North America market. He previously specialised in premium Australian wine sales at Negociants USA, first as a Region Manager based in New York City and later as National Sales Manager overseeing a team of 8 field salespeople.

Aaron has nearly 20 years’ experience in the wine industry. Before moving to the USA in 2010, he worked at Clonakilla, Kamberra Winery, Jim Murphy’s Market Cellars and Camperdown Cellars.

Dates and Venues

11 August 2021

McLaren Vale Function Centre

3.00pm – 6.00pm seminar

6.00pm – 7.00pm drinks

16 August 2021

Renmark Hotel

3.00pm – 6.00pm seminar

6.00pm – 7.00pm drinks

19 August 2021

The Barossa Cellar

3.00pm – 6.00pm seminar

6.00pm – 7.00pm drinks

23 August 2021

Howard Park

3.00pm – 6.00pm seminar

6.00pm – 7.00pm drinks

30 August 2021

Chardonnay Lodge

3.00pm – 6.00pm seminar

6.00pm – 7.00pm drinks

11 October 2021

TBC, Launceston

3.00pm – 6.00pm seminar

6.00pm – 7.00pm drinks

12 October 2021

Rochford Wines

3.00pm – 6.00pm seminar

6.00pm – 7.00pm drinks

13 October 2021

The Tuileries

3.00pm – 6.00pm seminar

6.00pm – 7.00pm drinks

14 October 2021

Quest Apartment Hotel, Griffith

3.00pm – 6.00pm seminar

6.00pm – 7.00pm drinks

15 October 2021

Estate Tuscany

3.00pm – 6.00pm seminar

6.00pm – 7.00pm drinks

Finlaysons Wine Roadshow 29 is proudly supported by:

Last year Finlaysons’ Wine Roadshow 28 was presented by way of webinar due to the impediments caused by COVID-19
To watch last year’s webinar please click on the button below

2020 Webinar